Take a few moments and meditate on the phrase, “Red Ocean.” What images, thoughts or ideas does this phrase bring up for you? Is this a positive or a negative phrase in your mind?
The Blue Ocean Strategy is the idea that creative individuals can find a unique place in the market that reflects their individual voice. It’s a metaphor to get you thinking and imagining untapped or unexplored possibilities to sell your creative offerings. The Red Ocean represents the market today – rife with competition and rules. The Blue Ocean represents the future, the potential, the undiscovered market for you.
The key to thinking of Blue Ocean Strategy is thinking big, and of the big picture. What need can your creative offering fill, that no one else has done before? What problem are you solving for the people who experience your art? What void do you fill? What innovations do you offer to your creative field through your own practice?
Today, think about your Blue Ocean. What can you envision for yourself? How can you create your art such that you don’t even have to think about competition; it becomes irrelevant in this beautiful blue ocean?
I saw first hand the void and offering I fill. It was the opening of 10 by 10. There was no competition to enter. You just had to have renewed your membership to the SCWCA. There were 36 pieces in all. No one knew what anyone else was entering. Here are two photos I took of the wall where my art is hung.